9th EMH Congress
Errenteria/Pasaia, Basque Country, Spain
22-24 September 2016
Problem solving strategies in maritime heritage
Significance for owners.
If you look at an old ship, for the owner it may be a treasure, but for others
it could be a piece of junk. When you tell people that it is a former
fishing vessel called 'Zeesboote' from the bays around Stralsund it
becomes a bit more interesting. The story that this type of ship was
rescued from scrapping by the former Eastern Germany authorities by
converting them to a special class of racing yachts makes you will never
forget it. Similar stories can be told about the San Juan, the whaler
replica giving back the Bask society its identity in whaling, or the
Halve Maen, reliving the discovery of the Hudson Bay and River by the
Dutch. Replica's get another value. Reconversion is more obvious and
charter vessels as a part of heritage is more clear: it enables story
telling for long time.
Significance for the public.
In maritime heritage most people involved cherish their object but it is a
hard job against regulations and lack of money. From marketing point of
view the experience of the public/society must become the central theme.
Put the objects in their environment again (ensembles) and create
support via emotions and enforcing identity.
Sector, factor, vector.
wording: we are a 'sector' now, we claim our own position and like to
get support for our 'hobby'. The next step is to become a 'factor',
economically for tourism and housing for example, but also the ensemble
value in spatial planning and landscape. And the ultimate step would be
becoming a 'vector', a vehicle for society emotions like identity and
historical awareness. Being a vector makes it easier to defend against
regulations and to raise funding.
FOR THE PROGRAMME
open this PDF file
Some sites for extra information or orientation:
European Capital of Culture
The sea factory of the Basques.
On this former wharf you will find a new center for boatbuilding.
Information about the reconstruction of the whaler San Juan / St. John